Zac Dubasik: You worked a lot on the 2011 of course.
Tom Luedecke: Yes sir.
ZD: And the 2011 was a great shoe. We both really liked playing in them. How does this come into the equation?
TL: When you look at what the 2011 does, in terms of blending some leathers that are really, really high end, along with comfort and performance and a really hand-crafted construction, there’s a price point attached to that. Now, we know the shoe performed well, in terms of cutting, traction and there was a modularity system there too, but now, it’s about, "How do we take some of the good stuff out of that shoe, and bring a product to market that more kids can have access to?"