Air Jordan 4: 1988–1989
Back in 1989, the release of Jordan 4 created a lot of buzz. This shoe was again designed by Tinker Hatfield. Many new design concepts were featured on Jordan 4. For instance, the pair came with greater ankle support because of the side stabilization straps. Michael Jordan never complained about rolling his ankle in this par since it was not possible. Jordan IV also offered enhanced cushioning because of having an air sole and a full length midsole. A unique texture was featured on the Black-Cement/White colorway, which was conspicuously similar to cookies and cream, so it was dubbed “Cookies & Cream.”
Unlike the mid-90s retro Jordans, the black/cement grey and black/white retro colorway of Jordan IV took the world by storm. It only took a couple of hours for the pair to sell out. Subsequently, several Retro+ models of Jordan 4 were also released by Jordan Brand, which in different colorways but with minor or no design changes.
For the very first time, two Jordan 4 Retro colorways were released in 2005 with laser etching. Subsequently, an online exclusive pair was also released that created a lot of hype. Among the retro colorways released in 2006, there was also the “Lightning” Yellow/Black and “Thunder” Black/Yellow colorways released by Nike that sold out quickly.
In 2015, as we celebrate the 25th Anniversary of the Air Jordan, Jordan Brand will be bringing back the Air Jordan 4 Retro as a part of their new ‘Remastered’ series, featuring better quality than more recent releases.