The was released in 1989. Michael kept on playing in a confident and dominating way and won numerous honors and awards.
The design, by Mr. Hatfield, wasn’t as revolutionary as the previous designs and kept a lot of the feeling from the third model. The Air Jordan shoes had started to get major popularity by now and sold out every here and there.
Spike likes Mike
When it came to commercials Nike continued with Mars Blackmon (Spike Lee) and created the famous Can/Can’t tv commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.
A classic scene for all AJ fans is when one of the persons in the movie gets his brand new Air Jordan IV (4)‘s scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven’t seen it!
Retro negative trend changes
When the Air Jordan IV (4)‘s were retro’d 1999 in and, it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the, and were first retroed.
Nike, or Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes.
There has been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.
Three years of new retro’s
2004, 2005 and 2006 all saw new retro releases of the Air Jordan IV. 2004 featured new Retro+ colors in and . Cool Grey starting to be a standard Air Jordan retro color following the success of the .
2005 saw the release of two very special releases of the Air Jordan 4 (IV). The first one was the .
Only 72 pairs made with a design inspired by the MA-1 Flight Jacket.
The sneaker store UNDFTD ran a raffle and auction (that both started on June 23, 2005) to give a chance for people to get their hands on a pair of these.