Air Jordan Retro History

June 9, 2018

This weekend s release of the

Air Jordans, now commonly known as Jordan Brand has a long and rich history starting from 1985 when the first model was released, the Air Jordan 1.

It wasn’t all fun and games though. In 1985 NBA commissioner David Stern banned Michael from wearing the Air Jordan 1 in black/red due to not meeting the NBA’s dress code. Each time Michael wore them, he would be finned $5, 000. Nike saw this and took on a perfect marketing ploy. They would pay Jordan’s fines and released a commercial giving this pair the nickname “Banned”.

Around 1987 Spike Lee would starting producing and starring/co-starring in the newest Air Jordan commercials. The last commercial Spike would do was in 2005 for the Air Jordan 20.

Air Jordan Shoe Designers

The following individuals are designers for each Jordan shoe:

  • Air Jordan 1: Peter Moore
  • Air Jordan 2: Bruce Kilgore and Peter Moore,
  • Air Jordan 3 – Air Jordan 15: Tinker Hatfield
  • Air Jordan 16 and Air Jordan 17: Wilson Smith III
  • Air Jordan 18 and Air Jordan 19: Tate Kuerbis
  • Air Jordan 20: Tinker Hatfield
  • Air Jordan 21 and Air Jordan 22: D’Wayne Edwards
  • Air Jordan 23: Tinker Hatfield

Rumor circulated after the Air Jordan XX3 released, Jordan Brand would not continue releasing new models. This was untrue, but they did name each model after the year up until the Air Jordan XX8.

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